Public Relations

Unlike most agencies, who see PR only as a vehicle for generating publicity, we view it as a function to be integrated with corporate branding, marketing and image activities. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.