Our Expertise

Global Communication Works is a full-service branding, public relations, and reputation management firm with reach that extends from global media to hometown news, from social media to national network coverage and far beyond. GCW has represented some of the most prominent, well-respected and prestigious individuals, institutions, companies and brand names in the United States and internationally in industries as diverse as retail, healthcare, technology, energy and legal.

Legal / Finance

Retail

Healthcare

Energy

Technology

Crisis Management

Specialties

Public Relations Crisis & Reputation Management Public Affairs Brand Building Media Skills Training WEB Influencer Marketing MULTI-MEDIA RELATIONS Television

Unlike most agencies, who see PR only as a vehicle for generating publicity, we view it as a function to be integrated with corporate branding, marketing and image activities. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise.

GCW has developed an expertise to manage emergencies, from crisis media and tactical reputation conservation to political and legal predicaments, and execute effective plans to preserve your brand and image in times of need.

We understand the value of an organization and their stakeholders. Recognizing there is a connection between public policy and corporate decision-making, we work with our clients to frame messages in a way that supports business objectives, while at the same time preserves institutional brand and image.

GCW knows that the heart of effective communications strategy is to reach the target audience with a message that gets their attention and moves them to action. We have represented some of the most prominent, well-respected and prestigious individuals, institutions, companies and brand names in the United States and internationally with a focus on consumer products, technology, energy, business, legal and healthcare.

Learning to develop a favorable impression in your first four sentences is critical for success, whether giving a phone interview for radio or print media or an on–camera interview. We prepare you for any situation at a moment’s notice.

A company’s website should be consistent in design and message to reflect, support, and integrate the brand identity and future vision to attract the most successful shareholders, clients, employees and partners– simply put, to build business.

At GCW, we understand the true value of creating and deploying influencer marketing campaigns to nurture target consumers and establish long lasting relationship with relevant creators. From celebrities to artists, athletes to parents, etc our team helps to seamlessly bridge the social media gap to provide custom concierge influencer relation services. It’s vital to adopt influencer marketing and online brand strategies that drives real value to your brand.

At GCW we understand the value and process of a Multimedia Release which is a vital component to any marketing and public relations plan. Strategic planning, cohesive messaging and grasping the identity of your target audience is critical to overall success.

GCW has represented some of the most prominent, well-respected and prestigious individuals, institutions, companies and brand names in the United States and internationally with a focus on consumer products, technology, energy, business, legal and healthcare.