New Rain-X® Latitude® Water Repellency Wiper Blades for Dramatically Improved Wet Weather Driving Visibility Now Available Nationwide

HOUSTON– Rain-X continues to outsmart the elements, announcing the new line of Rain-X® Latitude® Water Repellency wiper blades that combine the proven wipe quality of Rain-X Latitude wiper blades with a water repelling coating to deliver even better driving visibility.

“For over 40 years, Rain-X has been known for the amazing water repelling effect of our Original Glass Water Repellent treatment and how much it improves visibility in wet weather driving conditions,” says Rain-X Marketing Director Harley Johnson. “Now that benefit is available in our Latitude wiper blades as well.”

This unique water repelling coating is applied directly to the windshield by the wipers and it lasts for months. In tests conducted by a major university, drivers’ response time improved by a full second or more when the windshield was treated with Rain-X Glass Water Repellent. At highway speeds, this amounts to almost four car lengths of extra stopping distance.

In addition to water repellency, the new Latitude wiper blades come with a first in class pre-installed Universal Adaptor that fits the majority of vehicles on the road without requiring any additional adaptor parts. Many consumers struggle with complicated wiper blade adaptor systems when installing new blades, often confused by additional adaptor parts packaged with the blade. The new and improved pre-installed Rain-X Universal Adaptor system eliminates this confusion and introduces a quick and intuitive installation process.

Launched in late September, the new Rain-X® Latitude® Water Repellency wiper blades are available nationwide.

Product features include:

Water repelling coating – Lasts for months and is applied directly to the windshield by the wiper blades

Now even easier to install – New and improved pre-installed universal adaptor connects within minutes and fits the majority of vehicles on the road

Advanced, beam style blade technology – Contours to curvature of windshield for a smooth, virtually streak-free wipe

Ultimate all-weather performance – Designed with a synthetic blend rubber squeegee to withstand extreme weather conditions and deliver longer lasting, superior wipe performance

Noise and wind lift reduction – Aerodynamic spoiler minimizes wind lift and delivers a quiet wipe