Hardware Retailing Magazine Retailers’ Choice Committee Selects Rain-X® Shower Door Water Repellent as One of the Most Innovative Items at the 2015 National Hardware Show® in Las Vegas

HOUSTON–(BUSINESS WIRE)–The new Rain-X® Shower Door Water Repellent has been selected by Hardware Retailing Magazine Retailers’ Choice Committee as one of the most innovative items displayed at the recent National Hardware Show in Las Vegas.

“We are honored to learn that the judges from Hardware Retailing identified Rain-X® Shower Door Water Repellent as a standout product that is unique in today’s marketplace,” said Peter Bukaty, Group Brand Manager for ITW Global Brands, the maker of Rain-X products. “Rain-X® Shower Door Water Repellent was developed in response to the feedback and inquiries we have received over the years to bring the power of Rain-X water-repelling technology into the home to provide a solution to keep shower doors clean for weeks.”

With overwhelming demand from customers looking for a Rain-X alternative solution to cleaning the shower, Rain-X® Shower Door Water Repellent was developed to help prevent soap scum, hard water deposits and grime from building up and help leave shower doors streak-free. The patented water repellent coating causes water to bead up and slide off glass shower doors.

“What makes the products selected as Retailers’ Choice Award winners truly unique is that they are chosen by a panel of independent home improvement retailers from the thousands of products on display at the National Hardware Show®,” says Dan Tratensek, Vice President & Publisher of NRHA/Hardware Retailing. “These aren’t items selected by some editorial panel. They are chosen by the retailers who make a living seeking out new and innovative merchandise to bring to their customers.”

For nearly 50 years, Hardware Retailing has been presenting the Retailers’ Choice Awards at The National Hardware Show®. During the show, retailer judges, who have real-world experience in identifying unique merchandise that holds the potential for retail sales, picked through thousands of products vying for recognition as one of the most innovative products. As a winner, Rain-X® Shower Door Water Repellent will be featured in a special Retailers’ Choice section in the July 2015 issue of Hardware Retailing along with a plaque recognizing this outstanding accomplishment.

“We are proud to be a recipient of the 2015 Retailers’ Choice Award from the National Hardware Show,” said Bukaty.

ITW Global Brands is part of ITW (Illinois Tool Works Inc.), a U.S. based, NYSE listed corporation that was founded in 1912 and today is a Fortune 200 diversified manufacturing company. ITWGB is known for continuous innovation in leading automotive brands like Rain-X® (www.rainx.com), Black Magic®, Gumout® and Slick 50® as part of ITW Performance Polymers & Fluids (www.itwperformers.com).