Black Magic Teams up with West Coast Customs

HOUSTON–(BUSINESS WIRE)–Black Magic, a leader in automotive detailing products, is proud to announce a new partnership with West Coast Customs (WWC),one of the most powerful and recognized brand names in the custom automotive industry.

“Black Magic is thrilled to be partnering with West Coast Customs. CEO Ryan Friedlinghaus’s vision and passion for creating perfection on wheels is exactly what we are looking for in a strategic partner”

West Coast Customs strives to push boundaries and expectations, and that philosophy is mirrored by Black Magic. Both brands stand for high quality and innovation and, through the combined marketing initiatives planned for 2014, this collaboration will bring those to life.“

Black Magicis thrilled to be partnering withWest Coast Customs. CEO Ryan Friedlinghaus’s vision and passion for creating perfection on wheels is exactly what we are looking for in a strategic partner,” says Rusty Waples, Global Group Brand Manager atITW Global Brands. “We call Black Magic consumers Carcissists because they are obsessed with how their vehicle looks, and our products help them achieve detailing perfection. Obviously, we feel an alliance with West Coast Customs will provide a great appeal to our combined fans, consumer base and retail partners.”

TheBlack Magicbrand and products will be fully integrated into the WWC programming, and new episodes begin airing in April 2014 on Fox Sports 2. Retailer activation, including consumer promotions and marketing collateral, will also be an integral part of the program.“

Black Magic automotive detailing products are second to none,” said Ryan Friedlinghaus, CEO ofWest Coast Customs. “The vehicles we build at West Coast Customs are truly works of art and caring for these vehicles properly is a top priority. That is why at West Coast Customs we choose Black Magic detailing products.”

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About West Coast Customs

West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a workof art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. Owner Ryan Friedlinghaus and his shop have been doing exclusive custom builds for the MTV showPimp my Ride, TLC’sStreet Customs,Street Customs Berlinand now on his new showWest Coast Customson Fox Sports. Ryan and his crew are world-renowned for their extreme vehicles, outrageous features, and next level designs.

West Coast Customs sponsors includeEsurance.com,Black Magic,Continental Tire,West Coast Chill,HP,BASF,PocketFinder,eBay Motors,Del City,Monster Cable,Oracle Lighting,Avery Dennison,Praxair,EverCoat,Kaeser Compressors,SLP Performance,Cracker Jack’d,Red KapandAxis LED.

Contacts

For ITW Global Brands

Brad Ginsburg, 713-721-4774

bradg@gcomworks.com