Pre-Seed Fertility-Friendly Lubricant Introduces New Packaging Directed at Trying-to-Conceive Couples

CEDAR RAPIDS, Iowa–(BUSINESS WIRE)–Pre-SeedFertility-Friendly Lubricant packaging will soon have a new look for trying-to-conceive (TTC) couples. Beginning in January,Pre-Seedwill feature distinctive blue packaging with the headline “For Use When Trying to Get Pregnant.” This will be illustrated by the image of a mother and her newborn baby on the front ofPre-Seed’sbox. The new packaging also emphasizes the special formulation that setsPre-Seedapart as a fertility-friendly personal lubricant for TTC couples.

“Many couples who are trying to conceive are surprised to learn that other leading lubricants may actually limit or harm sperm motility”


  • Is clinically shown to be fertility-friendly
  • Provides antioxidant support for sperm
  • Mimics your own fertile fluids

Pre-Seed’s new packaging was created after extensive consumer research showed that a straight forward message plus changes in color and imagery were significantly preferred to the prior white packaging. “Many couples who are trying to conceive are surprised to learn that other leading lubricants may actually limit or harm sperm motility,” said Doug Marquardt,Pre-Seed’sdirector of marketing. “The new packaging clearly communicates that Pre-Seed is the right lubricant to use when trying to get pregnant.”

As the leading fertility-friendly lubricant,Pre-Seedis often recommended by fertility experts and used in fertility clinics around the world.Pre-Seed’sspecial formulation is unique because it is isotonic and pH balanced to mimic a woman’s fertile fluids. Unlike other leading lubricants that contain glycerin,Pre-Seedhelps to create the optimal environment so sperm can swim freely. Publishedclinical studiesshow Pre-Seed does not harm sperm andPre-Seed has less potential to irritate sensitive vaginal and cervical tissues than other leading lubricants.

Pre-Seed’spackaging may be changing, but inside is the same fertility-friendly lubricant that has been available since it was first developed in 2002. Each box ofPre-SeedFertility-Friendly Lubricant contains a 1.4 ounce tube and 9 individual applicators.Pre-Seedis available nationally at over 25,000 retail stores including Walmart, Target, Walgreens, CVS and Rite Aid.Pre-Seedis also available regionally and online.

Visit, call 888.471.7333.

Lil’ Drug Store Products, Inc. is responsible for the production, sales and distribution of Pre-Seed and other innovative consumer healthcare products worldwide including:RepHresh® Vaginal Gel,RepHresh® Pro-B,Replens® Long-Lasting Vaginal Moisturizer, andWellgate™among others.


For Lil’ Drug Store Products,

Inc.Suzy Ginsburg, 713-721-4774