Lil’ Drug Store Products Makes Category Management a snap!SMfor Convenience Retailers

Customized turnkey solutions help operators find the right product mix for available shelf space

CEDAR RAPIDS, Iowa–(BUSINESS WIRE)–Lil’ Drug Store Products, Inc. (LDSP), a top supplier of consumer products to the convenience retail channel, announces a new identity for its signature category management program for convenience retailers –snap!SMCategory Management Solutions (snap!Solutions). snap! Solutions provides results-oriented product category and data analysis for unbiased marketing intelligence to maximize retailer profits.

“The data-based recommendations will improve sales and profits for the retailer, give them confidence, and ultimately make them a hero.”

“snap!Solutions is based on LDSP’s decades of marketing experience in the convenience channel,” says Paul Rossberger, vice president of sales & marketing for Lil’ Drug Store Products. “The LDSP team is truly passionate about providing our retail customers tangible, measurable solutions that will grow their business. We understand the c-store environment, its distinct customer base, and the limited footprints they must work within.”

The typical convenience store operator is continually challenged to balance a widely diverse mix of products along with a revolving door of SKUs. Identifying the fastest movers and the slowest and making room for new SKUs while maintaining the staples consumers count on can be overwhelming tasks. Withsnap!Solutions, LDSP’s c-store partners benefit from customized space planning and planograms, along with unbiased retail pricing analysis and recommendations, SKU rationalization, and mix analysis that make category management streamlined and effective.

“Thesnap!Solutions advantage for retailers is clear-cut –it saves them time and money. These two elements are essential to success in any business, especially in the fast-paced c-store environment,” according to Rossberger. He says retailers that team with LDSP will learn the right mix of products for their space without having to analyze data to determine trends on mix and pricing.

“We do the work for them –it’s all included with the category management recommendations provided throughsnap!Solutions,” he adds. “The data-based recommendations will improve sales and profits for the retailer, give them confidence, and ultimately make them a hero.

”At the end of the day, all c-store retailers want to see measurable results and maximum sales and profitability. Those who partner with LDSP benefit from working with a proven industry leader that understands their business and is passionate about providing them with unbiased, turnkey solutions to boost their business. Basically, LDSP makes category management and increased sales and profits a ‘snap!’

.Convenience retailers also rely on LDSP to bring them new products that consumers are seeking. The marketleader partners with well-known and highly popular brands including Carmex®, Ricola®, and most recently the Rayovac® division of Spectrum Brands, making LDSP the exclusive supplier of these desired products to more than 149,000 convenience store locationsnationwide.

“As we continue to expand our national brand partnerships, we remain committed to giving our retail partners the most meaningful and diverse selection of on-the-go products available,” Rossberger says. “Our innovative solutions of over-the-counter medicines and personal care items, general merchandise, and automotive items give retailers and consumers the advantage of the highest product quality from trusted and recognized national brands.

”Headquartered in Cedar Rapids, Iowa, Lil’ Drug Store Products offers a variety of premium brands through its 3 divisions: Convenience Retailing, Consumer Products, and International. Convenience Retailing lines include OTC drug products, personal care items, general merchandise products, automotive accessories, and exclusive brands.www.lildrugstore.com

Contacts

For Lil’ Drug Store Products,

Inc.Suzy Ginsburg, 713-721-4774

suzy@gcomworks.com