ITW Global Brands Introduces Innovative New Automotive Care, Maintenance and Performance Products
HOUSTON–(BUSINESS WIRE)–ITW Global Brands, through its flagshipRain-X®, Black Magic®, and Slick 50® brand leaders, has introduced nine new automotive care and maintenance products engineered for maximum performance to clean and shine tires and wheels, wash and wax vehicles, and recharge engines.
“By combining affordable prices with high-performance quality, they represent a new generation of excellence founded on the proactive ITW Global Brands philosophy of bringing innovative new solutions to the automotive marketplace.”
“The ITW Global Brands mission is to deliver the best, most satisfying automotive care, maintenance and performance experience to consumers, influencers and industry professionals around the world,” said Harley Johnson,ITW Global BrandsBrand Director. “Our new products are a detailer’s and performance enthusiast’s dream, one that will inspire and reward anyone who has a passionate connection to the excellence of their vehicle.”
These innovative new products expand three leading ITW Global Brands performance families: Rain-X®, Black Magic® appearance products and Slick 50® engine treatment. Here are the details:
- Rain-X®Perfect DoseTMCar Wash provides a super concentrated wash, rinse and wax formula, whileRain-X®Deep Cleaning Windshield Kit delivers ultimate visibility using clay bar technology.
- Black Magic®Easy Shine Clay & Wax Kitis a user-friendly automotive paint cleaning and waxing system, andBlack Magic®Wheel Restoration Kitfully repairs scratches, corrosion, rust and curbside rashes.Black Magic®Chrome Wheel CleanerandBlack Magic®Aluminum Wheel Cleanerare purpose-builtto safely clean wheel surfaces, whileBlack Magic®Bleche-Blakis a powerful black wall tire cleaner. AndBlack Magic®Wheel Protectantprevents the build-up of embedded brake dust and grime, making wheel cleanup easy.
- Slick 50®Supercharged Synthetic Engine Treatmentunleashes maximum horsepower and ultimate performance. It protects against power robbing friction, heat & wear, helps improve fuel economy, enhances oil durability, cleans & prevents sludge and fights ethanol/water damage.
- Slick 50®RechargedHigh Mileage Engine Treatment restores lost engine performance in vehicles with over75,000 miles. Helps protect against friction, heat and wear, stops oil consumption, leaks & smoking, plus cleans and prevents/removes sludge.
“We make it easy for auto enthusiasts to find these new products, because most are readily available at Wal-Mart, Advance Auto Parts, AutoZone, and O’Reilly Auto Parts,” Johnson added. “By combining affordable prices with high-performance quality, they represent a new generation of excellence founded on the proactive ITW Global Brands philosophy of bringing innovative new solutions to the automotive marketplace.
”ITW Global BrandsincludeRain-X®,Gumout®,Black Magic®,Blue Coral®,Slick 50®,NOS®andNo Touch®.
Contacts
For ITW Global
Brands
Brad Ginsburg, 713-721-4774